Monthly Archives: May 2018

The Right Logo Can Change the Options

Make sure your logo stands out between the logos of your competitors. You can only do this by creating a unique and attractive logo. So do not copy or copy logos of other companies.

Different websites give you the opportunity to purchase a logo . You better not do this. Such a logo is not made to measure for you and therefore does not fit perfectly with your company. Moreover, these logos are often sold several times. There is a chance that you will suddenly see your logo appearing at another company.

Choose the right colors

Not only the color is important; choosing the right color combination is also essential. You should select a limited number of colors for your logo. It is advised not to combine more than three colors in your logo. A logo design company is the best option in this matter.

Deal with it professionally

To keep costs down, companies often want to design their own logo. You better not do this. Your logo is the signboard of your company and must therefore reflect the quality of your company. If you go to work yourself, there is a chance that the logo is not of sufficient quality. So choose a professional graphic designer to design your logo.

Do not go with the latest trends

Your logo is not something you will renew every year. It must be designed to last for years and remain relevant. So choose a sustainable design. If you keep up with the latest trends, it is likely that your logo will be dated within a few years. For example, the retro trend is now booming. If you go along with this, chances are that your logo will no longer be retro, but old-fashioned, within five years.

Link your logo with your story

Your logo must tell your story. If a potential customer sees your logo for the first time, he needs to see the link between the products or services you offer and your logo. For example, Apple has responded nicely to this by choosing an apple with a ‘byte’ as a logo.

That is why it is important that you choose a personalized logo . If you choose an already created logo online, this logo is not specifically created according to your needs. This makes it likely that a potential customer will not see the link between your logo and your company.

Process your name

As a small company, it is important that you include your company name in your logo . Large companies such as Apple, Nike and Mercedes should no longer mention their name with their logo. Their logos have become so well-known that everyone immediately knows which brand it is. A smaller company has not yet built up such a reputation. The company name may not be missing.