Fine Steps and Safety in SEO Now

Usually search engine optimization of the site is done by specialists. But sometimes the owners of online stores, business cards and corporate resources start to think about how to promote the site itself. It is quite possible to do this under two conditions:

  • Your business does not belong to highly competitive
  • You are ready to devote all your free time (if any) to learning the basics of SEO.
  • To “make friends” with your company’s online representation with SEO, you need to pay attention to external and internal optimization.
  • Internal optimization or How to start work on a resource

Without an internal component, all your efforts in promotion are unlikely to succeed. So this is exactly what you need to start promoting a website. The Affordable SEO Company happens to be perfect here.

Internal optimization includes:

technical work (code optimization, setting up redirects, status codes, URL pages, removing duplicate web pages);competent compilation of the semantic kernel, filling meta tags (title, description, etc.);writing and posting useful content (texts).

External optimization, or Work on the “reputation” of the resource.If you are promoting the site with your own hands, you should understand that you will have to pay attention to increasing the authority of your resource.

This can be done in many ways, namely:

  • Increasing the free reference mass (free links are ineffective, but are used to dilute the reference mass);work with external links
  • registration in catalogs and forums
  • Increasing brand awareness in social networks (SMM)
  • Participation in partner programs.

Analyzing articles on the Internet, telling how to promote the site yourself, you can stumble not only on the “white” ways of optimization, but also on “black”. Using the latter, you can easily and easily get into disfavor with the search engine. And this means that you can forget about your resource on the first page of the issue.

Self-promotion of the site involves greater risks and significant time losses. However, if you still want to try, we recommend that you at least order an analysis of your resource, in order to know in which direction to move. Or, as an option, enroll in SEO courses , where practitioners will teach you important fundamentals. In a word, it’s up to you: to try to advance by trial and error, or to seek advice and recommendations from those who are well versed in this matter.

When choosing key SEO queries, specialists often face two extremes: for a phrase too much competition or no one is looking for it. It is important to choose the golden mean. It helps you in this analysis of data on the effectiveness of the current keys: their positions relative to the amount of search.

Set realistic goals

It is very difficult to reach the top with a key phrase with a volume of 2,000 requests per month, if you did not hit the top thirty results for a word with a volume of 1,000 requests per month. Remember, more important is not the amount of traffic, but its quality. For some companies, a key phrase with 50 impressions per month will be a good choice.

Despite the changes in the SERP, high positions in the issuance are still important. Continually work to improve your results: moving from seventh place to fifth is not so difficult.